Vita in Campagna 2017


A one-of-a-kind event, Vita in Campagna is dedicated to the technology and values of the countryside, livestock and crop farming and to the maintenance of green spaces.

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The exhibition occupies over 34,000 square metres and, among other things, offers 150 free practical courses in crop cultivation and animal husbandry, run by 40 experts.

The exhibition is divided into a number of theme-based sections.

The Origins section presents farm products from different regions of Italy while members of the Italian Federation of Chefs show how they can be used in cooking, allowing visitors to learn the secrets of home made pasta and bread.
The Country Living section features products and technical solutions for making country houses more comfortable and welcoming.

montichiari fieraThe Multifunction section, on the other hand, is a point of reference for the dynamic and rapidly evolving world of community and educational farms, farm crèches, farm breweries, farm shops and the agri-tourism businesses that form a bridge between the countryside and consumers.
The Multifunction section incorporates an exhibition of medicinal herbs and traditional herbal medicine, now being rediscovered and appreciated.

For this rather unusual exhibition, Arkea will be supporting customers to help them convey their strengths and values in the most effective way possible.